Windows Phone was a critical hit, praised for its clean and intuitive interface. It won carrier support and a key deal with smartphone giant Nokia, which agreed to make Windows Phones its exclusive smartphone operating system. But a year and a half later, Windows Phone still struggles to stand out in the marketplace. The devices launched with significant bugs, and Microsoft quickly disowned early adopters by saying WP7 devices would not be upgraded to Windows Phone 8 later this year. How many Windows Phones have sold in the United States to date? Likely less than a million.
At BlackBerry Jam, RIM seemed to be following the Windows Phone strategy, (Some might say playbook!) Yesterday, in its best shot at convincing a skeptical press of the virtues of BlackBerry 10, the company mounted a two-hour presentation that concentrated on new features of the interface, "Flow," as uag plyo iphone x tough protective case - ash the new navigation theme is called, is designed to ease navigation between BlackBerry elements, A feature called "Peek" lets you access main features of the operating system by swiping up on the device's touch screen to see thumbnails of your open apps; hold and swipe right, and you can access a universal in-box for messages and appointments..
Don Lindsay, RIM's vice president for user experience and the best of the speakers RIM trotted out yesterday, likened the interface to checking a watch. You check your watch without thinking about it, he said; Peek should feel just as intuitive. By doing away with the home button and complicated task-switching interfaces, he said, RIM could help BlackBerry users become more productive. It's a fine idea -- but it's also a small one. BlackBerry absolutely needed to refresh its interface. But as Windows Phone 7 showed, the smartphone game can't be won on interface alone.
The devil in the demosMoreover, uag plyo iphone x tough protective case - ash it's not clear the interface will even work properly, "This is not an intuitive interface that one can simply pick up and grok how to use," my colleague Jessica Dolcourt wrote this week, "I constantly pulled up the keyboard instead of the hub menu by not putting my finger in exactly the right place, and I wasn't entirely sure how to navigate around.", Good luck selling that one to the over-40 set, Even RIM executives seemed to be having trouble with BlackBerry 10, RIM engineers working to demonstrate Peek had to swipe up two or three times on their devices in order to invoke the device's features, Later, in a meeting with me and some of my CNET colleagues, RIM's vice president of platform had the same issue..
At a press Q&A, I asked RIM CEO Thorsten Heins why the demos seemed so balky. He assured me they were very close to getting it right. But if I were developing for RIM right now, the obvious glitches in the operating system's centerpiece feature would give me pause. If your marketing pitch says you have the world's most seamless user interface, you have to deliver a seamless user interface. Clouds on the horizonJust as important as what RIM talked about yesterday is what the company ignored. Throughout the keynote, I couldn't stop wondering -- where's the cloud?.